1.Yang, M., Jaafar, N., Al Mamun, A. Nawi,N et al. Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis. J Innov Entrep 11, 44 (2022). https://doi.org/10.1186/s13731-022-00232-5
2.Nawi NBC, Mamun AA, Hayat N, Mohiuddin M. Sustainable Customer Retention: A Study on Social Media Marketing Activities, Brand Equity and Smartphone Purchase Intention among Generation Y. Vision. May 2022. doi:10.1177/09722629221096793
3.Aidara, S., Md Nasir, N.A., Al Mamun, A., Che Nawi, N. (2022). Factors Affecting Socioeconomic Performance of Informal Micro and Small Enterprises in Senegal. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham. https://doi.org/10.1007/978-3-031-08087-6_45
4.Daud, R.R.R., Md Nasir, N.A., Nawi, N.C., Al-Mamun, A., Aidara, S. (2022). Strategic Orientations and Absorptive Capacity on Competitive Advantage Among the Batik SMEs in Malaysia. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham. https://doi.org/10.1007/978-3-031-08087-6_49
5.Khan NU, Cheng J, Yasir M, Saufi RA, Nawi NC, Bazkiaei HA. Antecedents of Employee Green Behavior in the Hospitality Industry. Front Psychol. 2022 Jun 29;13:836109. doi: 10.3389/fpsyg.2022.836109. PMID: 35846669; PMCID: PMC9278804.
6.Chen X, Rahman MK, Rana MS, Gazi MAI, Rahaman MA and Nawi NC (2022) Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Front. Psychol. 12:760051. doi: 10.3389/fpsyg.2021.760051
7.Che Nawi N, Mamun AA, Hayat N, Seduram L. Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open. January 2022. doi:10.1177/21582440211071107
8.Che Nawi N, Mamun AA, Hassan AA, Wan Ibrahim WSAA, Mohamed AF, Permarupan PY. Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior. SAGE Open. January 2022. doi:10.1177/21582440211069144
9.Naeem Hayat, Anas A. Salameh, Haider Ali Malik, Mohd Rafi Yaacob,Exploring the adoption of wearable healthcare devices among the Pakistani adults with dual analysis techniques,Technology in Society,Volume 70,2022,102015,ISSN 0160-791X
https://doi.org/10.1016/j.techsoc.2022.102015.
10.Al Mamun A, Hayat N, Masud MM, Yang Q, Salameh AA and Salleh MFM (2022) Energy Conservation Behaviour Among the Malaysian Youth: A Study Under the Premises of Value-BeliefNorm Model. Front. Energy Res. 10:902619. doi: 10.3389/fenrg.2022.902619
11.Al Mamun A, Hayat N, Fazal SA, Salameh AA, Zainol NR and Makhbul ZKM (2022) The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises. Front. Psychol. 13:887895. doi: 10.3389/fpsyg.2022.887895
12.Muneeb, D., Aslam, H., Abdalla, S., Hayat, N. and Ahmad, S.Z. (2022), "Catalyzing resource recombination in higher education through potential building and value realizing capabilities", Journal of Asia Business Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JABS-10-2021-0442
13.Wiramihardja K, N’dary V, Al Mamun A, Munikrishnan UT, Yang Q, Salamah AA and Hayat N (2022) Sustainable Economic Development Through Entrepreneurship: A Study on Attitude, Opportunity Recognition, and Entrepreneurial Intention Among University Students in Malaysia. Front. Psychol. 13:866753. doi: 10.3389/fpsyg.2022.866753
14. Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR (2022) Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLoS ONE 17(3): e0264899. https://doi.org/10.1371/journal.pone.0264899
15.Sinniah S, Al Mamun A, Md Salleh MF, Makhbul ZKM, Hayat N. Modeling the Significance of Motivation on Job Satisfaction and Performance Among the Academicians: The Use of Hybrid Structural Equation Modeling-Artificial Neural Network Analysis. Front Psychol. 2022 Jun 20;13:935822. doi: 10.3389/fpsyg.2022.935822. PMID: 35795432; PMCID: PMC9251502.
