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About Us


GERIC is an Entrepreneurship Center of Excellence at the Universiti Malaysia Kelantan (UMK). Our amazing teams of Masters, PhD and Post-Doc students; Fellows and Resident Faculties work round the clock to address the world’s most critical ‘Jobs to be Done’.

The world is ‘permanent whitewater’ – in constant state of change – and to survive in such a place, a continuous flow of innovative ideas and a clear understanding of core principles for success are needed. GERIC is deliberately designed to be a vessel that provides those needs. At GERIC, we empower our ecosystem members to be drivers of change. Through high impact enterprise research and generation of innovative insights, we prepare our community to maximize the upsides of the seismic change happening in the world.

As an Enterprise Innovation Lab, we deliver smart advisory along with suits of products that help businesses to navigate critical challenges. We work with our clients – public and private organizations – to implement innovative new directions that position them to consistently achieve exceptional performance.

As an entrepreneurship and innovation policy think tank, we work with government agencies and development institutions to design smart, executable and result-oriented policies. In all our policy advocacy engagements, sustainable impact on the community is our driving force.

Through our signature Ignite Venture Lab, a campus-based startup incubation and acceleration hub, we search, coach, mentor and provide critical supports that enable our students and members of the community to start, manage and scale high-impact businesses.

Informed by our full awareness that those who produce knowledge are not usually those who need the knowledge, we device several channels to disseminate our insights: social media posts, blogposts, newsletter, special industry publications and academic journals. We also organize Innovation Summits and Case Study Conferences for sharing our learning and helping the world get smarter.

We are here to serve you and work with you to make whatever concerns you gets 10x better.

Talk to us today!




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Associate Professor Dr. Dzulkifli bin Mukhtar

Assoc. Prof. Dr. Dzulkifli Mukhtar is the Director of the Global Entrepreneurship, Research, Innovation, and Commercialization (GERIC) Centre. He holds a Bachelor of Accounting, a Bachelor of Innovation and Entrepreneurship, and a Doctor of Philosophy in Innovation Management, and is a member of the Malaysian Institute of Management. Before entering the academic field, he worked for five years in the audit and finance industry, as well as in the investment and public service disciplines. He has over 20 years of professional experience in industry and higher education as an auditor, tax agent, investment officer, administrative and diplomatic officer (PTD), and university lecturer.









dr naeem

Dr. Naeem Hayat

Naeem Hayat completed his PhD Entrepreneurship in 2021 from University Malaysia Kelantan, Malaysia. He also completed his MBA in 2000 from Islamia University, Pakistan, and MSc HRM from Napier University, UK in 2006. Before joining academia, he worked in the consumer banking industry of Pakistan. He previously worked with the GIFT University, Pakistan, as an Assistant Professor of HRM (2011-2018). He is a graduate member of CIPD, UK. His researches interest includes organizational studies, business administration, entrepreneurship, adoption behavior, and human resources management. His work has been published in Technology in society; Sustainability; International Journal of Sustainable Agriculture and Informatics; Vine International Journal of Information and Knowledge management systems, International Journal of Advanced Science and Technology; and International Journal of Healthcare Management. He published 50 plus research articles and book chapters as well. He is also working in editorial broads in many International Journals. He is passionate about teaching and learning. He is conducting training in research writing, data analysis and case writing; teaching.








Associate Prof Dr. Hasif Rafidee bin Hasbollah

Associate Professor Dr. Hasif Rafidee bin Hasbollah is an Associate Fellow at GERIC. Previously he was appointed as Deputy Dean (Research and Student Development) at the Faculty of Hospitality, Tourism and Wellness, UMK. He obtained his PhD from University of Salford, Manchester, United Kingdom in Facilities Management. He has been lecturing for over 10 years. His main research area are in Nursing Home, Spa and Wellness Facilities focusing on humanity hospitality. He aims to improve the Humanity Hospitality of Health and Wellness Facilities in Malaysia by uplifting the knowledge and application through quality teaching and curriculum enhancement via industrial involvement, better student experience and participation in and out of class and in his research.







Dr. Nurnaddia binti Nordin

Dr. Nurnaddia Nordin serves as a senior lecturer specializing in economics within the Faculty of Entrepreneurship and Business at Universiti Malaysia Kelantan. With an extensive educational background spanning 14 years, she has effectively overseen the academic progress of over 40 undergraduate students, 3 master's students, and 5 doctoral candidates. Actively participating in numerous esteemed professional organizations, including the Malaysian Economic Association, the Consumer & Family Economy Association of Malaysia, the Malaysian Information Systems Association (MyAis), and the South East Asian International Trade Academia Association (SITAA), she has established herself as an engaged and committed academic.

Dr. Nurnaddia Nordin's contributions extend to research, where she has been an integral part of 19 local and international research grants across diverse disciplines. Her research endeavors have culminated in the successful publication of 52 papers in reputable journals, both nationally and internationally, spanning the realms of economics, finance, management, and entrepreneurship. This remarkable body of work has garnered significant recognition, earning her 15 gold medals and 8 special awards in various local and international innovation competitions, further underscoring her substantial impact in academia and beyond.






Ts. Dr. Siti Nuurul Huda binti Mohammad Azmin

Ts. Dr. Siti Nuurul Huda is a senior lecturer at the Product Development Technology Programme, Faculty of Agro-Based Industry and also an associate fellow at Global Entrepreneurship Research and Innovation Centre (GERIC), Universiti Malaysia Kelantan (UMK). She received her bachelor’s and Master’s degree in Chemical Engineering from Universiti Malaysia Pahang (UMP) and PhD in Chemical Engineering from University Teknologi Malaysia (UTM). Her main research areas are process system engineering which deals with chemical product design using computer-aided tools and model-based approach, property modelling, property estimation, optimization, herbal/plant extraction and emulsion. Her current research project is designing chemical and cosmetic products (lip balm, ointment, peel-off mask, lotion, emulsions etc.) and packaging (bioplastic). She has actively published articles in prestigious journals and books; and gained funding from industries and government to support her research. Besides, she is a member of ‘Young Scientists Network-Academy of Sciences Malaysia (YSN-ASM)’, ‘Board of Engineers Malaysia, BEM’, ‘Malaysia Board of Technologists, MBOT’ as a graduate and professional Technologist; and a professional member of ‘Universal Society of Food and Nutrition’.





Assoc. Prof. Ts. Dr. Nik Zulkarnaen Khidzir

Assoc. Prof. Ts. Dr. Nik Zulkarnaen Khidzir, Certified MBOT Professional Technologist; Associate Professor Faculty of Creative Technology and Heritage. His research interests are Advanced Method for Educational Technology, Multimedia & Visual Communication Interaction in Islamic Perspectives, Software Engineering, Cybersecurity Risks, Information Security Risk Management, Entrepreneurial Leadership, Business and Education Computing/e-commerce & Creative Computing related project. As a founder of Cre8tivation Lab UMK, Universiti Malaysia Kelantan, he led several high impact entrepreneurship innovation projects, and consultancy focuses on creative innovation and digital technology. He also a Task-Force lead for postgraduate academic program, Master of Innovation and Design offered by Universiti Malaysia Kelantan.

He has more than 20 years of experience in ICT integration entrepreneurship projects for government agencies, private companies and the higher education industry. His niche area of research work focuses on creative innovation and digital technology. He received various recognition and awards in research & innovation competitions at national and international levels. He has registered and granted 10 IP for various innovation and invention from technology research to innovative entrepreneurship education model, written more than 70 other publications such as journal articles, case studies, conference proceedings, and creative writing in the areas of applied digital technology, creative computing, entrepreneurship education innovation, and cybersecurity.

He also a member of MBA Advisory Board (UniKL), DBA Advisory Board (MIU), Master Trainer Computational Thinking (MDEC), Professional Software Tester (MSTB), TTAC Auditor and Panel of Assessment for Professional Technologist (MBOT). He was also recognized as one of the top 2018 Outstanding Entrepreneurship Mentor Awards by the Ministry of Higher Education Malaysia. He also a member of Technology Advisory Board for Bayarcash, digital financial merchant payment gateway online solution owned by Web Impian Sdn Bhd.

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1.Yang, M., Jaafar, N., Al Mamun, A. Nawi,N et al. Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis. J Innov Entrep 11, 44 (2022).

2.Nawi NBC, Mamun AA, Hayat N, Mohiuddin M. Sustainable Customer Retention: A Study on Social Media Marketing Activities, Brand Equity and Smartphone Purchase Intention among Generation Y. Vision. May 2022. doi:10.1177/09722629221096793

3.Aidara, S., Md Nasir, N.A., Al Mamun, A., Che Nawi, N. (2022). Factors Affecting Socioeconomic Performance of Informal Micro and Small Enterprises in Senegal. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham.

4.Daud, R.R.R., Md Nasir, N.A., Nawi, N.C., Al-Mamun, A., Aidara, S. (2022). Strategic Orientations and Absorptive Capacity on Competitive Advantage Among the Batik SMEs in Malaysia. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham.

5.Khan NU, Cheng J, Yasir M, Saufi RA, Nawi NC, Bazkiaei HA. Antecedents of Employee Green Behavior in the Hospitality Industry. Front Psychol. 2022 Jun 29;13:836109. doi: 10.3389/fpsyg.2022.836109. PMID: 35846669; PMCID: PMC9278804.

6.Chen X, Rahman MK, Rana MS, Gazi MAI, Rahaman MA and Nawi NC (2022) Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Front. Psychol. 12:760051. doi: 10.3389/fpsyg.2021.760051

7.Che Nawi N, Mamun AA, Hayat N, Seduram L. Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open. January 2022. doi:10.1177/21582440211071107

8.Che Nawi N, Mamun AA, Hassan AA, Wan Ibrahim WSAA, Mohamed AF, Permarupan PY. Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior. SAGE Open. January 2022. doi:10.1177/21582440211069144

9.Naeem Hayat, Anas A. Salameh, Haider Ali Malik, Mohd Rafi Yaacob,Exploring the adoption of wearable healthcare devices among the Pakistani adults with dual analysis techniques,Technology in Society,Volume 70,2022,102015,ISSN 0160-791X

10.Al Mamun A, Hayat N, Masud MM, Yang Q, Salameh AA and Salleh MFM (2022) Energy Conservation Behaviour Among the Malaysian Youth: A Study Under the Premises of Value-BeliefNorm Model. Front. Energy Res. 10:902619. doi: 10.3389/fenrg.2022.902619

11.Al Mamun A, Hayat N, Fazal SA, Salameh AA, Zainol NR and Makhbul ZKM (2022) The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises. Front. Psychol. 13:887895. doi: 10.3389/fpsyg.2022.887895

12.Muneeb, D.Aslam, H.Abdalla, S.Hayat, N. and Ahmad, S.Z. (2022), "Catalyzing resource recombination in higher education through potential building and value realizing capabilities", Journal of Asia Business Studies, Vol. ahead-of-print No. ahead-of-print.

13.Wiramihardja K, N’dary V, Al Mamun A, Munikrishnan UT, Yang Q, Salamah AA and Hayat N (2022) Sustainable Economic Development Through Entrepreneurship: A Study on Attitude, Opportunity Recognition, and Entrepreneurial Intention Among University Students in Malaysia. Front. Psychol. 13:866753. doi: 10.3389/fpsyg.2022.866753

14. Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR (2022) Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLoS ONE 17(3): e0264899.

15.Sinniah S, Al Mamun A, Md Salleh MF, Makhbul ZKM, Hayat N. Modeling the Significance of Motivation on Job Satisfaction and Performance Among the Academicians: The Use of Hybrid Structural Equation Modeling-Artificial Neural Network Analysis. Front Psychol. 2022 Jun 20;13:935822. doi: 10.3389/fpsyg.2022.935822. PMID: 35795432; PMCID: PMC9251502.



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