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1.Yang, M., Jaafar, N., Al Mamun, A. Nawi,N et al. Modelling the significance of strategic orientation for competitive advantage and economic sustainability: the use of hybrid SEM–neural network analysis. J Innov Entrep 11, 44 (2022). https://doi.org/10.1186/s13731-022-00232-5

2.Nawi NBC, Mamun AA, Hayat N, Mohiuddin M. Sustainable Customer Retention: A Study on Social Media Marketing Activities, Brand Equity and Smartphone Purchase Intention among Generation Y. Vision. May 2022. doi:10.1177/09722629221096793

3.Aidara, S., Md Nasir, N.A., Al Mamun, A., Che Nawi, N. (2022). Factors Affecting Socioeconomic Performance of Informal Micro and Small Enterprises in Senegal. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham. https://doi.org/10.1007/978-3-031-08087-6_45

4.Daud, R.R.R., Md Nasir, N.A., Nawi, N.C., Al-Mamun, A., Aidara, S. (2022). Strategic Orientations and Absorptive Capacity on Competitive Advantage Among the Batik SMEs in Malaysia. In: Alareeni, B., Hamdan, A. (eds) Financial Technology (FinTech), Entrepreneurship, and Business Development. ICBT 2021. Lecture Notes in Networks and Systems, vol 486. Springer, Cham. https://doi.org/10.1007/978-3-031-08087-6_49

5.Khan NU, Cheng J, Yasir M, Saufi RA, Nawi NC, Bazkiaei HA. Antecedents of Employee Green Behavior in the Hospitality Industry. Front Psychol. 2022 Jun 29;13:836109. doi: 10.3389/fpsyg.2022.836109. PMID: 35846669; PMCID: PMC9278804.

6.Chen X, Rahman MK, Rana MS, Gazi MAI, Rahaman MA and Nawi NC (2022) Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Front. Psychol. 12:760051. doi: 10.3389/fpsyg.2021.760051

7.Che Nawi N, Mamun AA, Hayat N, Seduram L. Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open. January 2022. doi:10.1177/21582440211071107

8.Che Nawi N, Mamun AA, Hassan AA, Wan Ibrahim WSAA, Mohamed AF, Permarupan PY. Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior. SAGE Open. January 2022. doi:10.1177/21582440211069144

9.Naeem Hayat, Anas A. Salameh, Haider Ali Malik, Mohd Rafi Yaacob,Exploring the adoption of wearable healthcare devices among the Pakistani adults with dual analysis techniques,Technology in Society,Volume 70,2022,102015,ISSN 0160-791X

10.Al Mamun A, Hayat N, Masud MM, Yang Q, Salameh AA and Salleh MFM (2022) Energy Conservation Behaviour Among the Malaysian Youth: A Study Under the Premises of Value-BeliefNorm Model. Front. Energy Res. 10:902619. doi: 10.3389/fenrg.2022.902619

11.Al Mamun A, Hayat N, Fazal SA, Salameh AA, Zainol NR and Makhbul ZKM (2022) The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises. Front. Psychol. 13:887895. doi: 10.3389/fpsyg.2022.887895

12.Muneeb, D.Aslam, H.Abdalla, S.Hayat, N. and Ahmad, S.Z. (2022), "Catalyzing resource recombination in higher education through potential building and value realizing capabilities", Journal of Asia Business Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JABS-10-2021-0442

13.Wiramihardja K, N’dary V, Al Mamun A, Munikrishnan UT, Yang Q, Salamah AA and Hayat N (2022) Sustainable Economic Development Through Entrepreneurship: A Study on Attitude, Opportunity Recognition, and Entrepreneurial Intention Among University Students in Malaysia. Front. Psychol. 13:866753. doi: 10.3389/fpsyg.2022.866753

14. Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR (2022) Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. PLoS ONE 17(3): e0264899. https://doi.org/10.1371/journal.pone.0264899

15.Sinniah S, Al Mamun A, Md Salleh MF, Makhbul ZKM, Hayat N. Modeling the Significance of Motivation on Job Satisfaction and Performance Among the Academicians: The Use of Hybrid Structural Equation Modeling-Artificial Neural Network Analysis. Front Psychol. 2022 Jun 20;13:935822. doi: 10.3389/fpsyg.2022.935822. PMID: 35795432; PMCID: PMC9251502.



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